Santhanam [Part 3/3] - Away...but in touch 🤝

Imagine you were a student at his yoga center. And you hadn’t gone for practice for a few days. And then you get a Whatsapp message “signed by” Santhanam - asking if everything was okay. You may know that he’s away on his Vipassana trip - but you also know that he cares about your practice as well.

You get reminded that he’s been careful to not let go of his customers, even when he’s away. That he’s invested in your welfare.

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Santhanam [Part 2/3] - Freedom to *stay* away 😇

The question is this: How does the founder of an institution that has so much going on 7 days a week, leave on a 14-day Vipassana session? 14 days of silence with no contact at a remote location - with no contact with the outside world!

Specifically, Santhanam’s concerns were the following:

  • “Will the studio continue to operate smoothly in my absence?”

  • “Will Neelam - who has little experience in handling a yoga center’s operations - still be able to take care of everything?”

  • “Will I be able to review everything that happens during my absence, once I return?“

  • “Will all important events be recorded, so that I can easily respond to any pressing matters, that still need my attention?”

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Santhanam [Part 1/3] - Freedom to leave 👋

48 hours before the trip..

On a recent call, Santhanam told me:

“Vaidy, I'm going on a 14-day Vipassana meditation in 48 hours. I'll be in complete silence. And totally off the grid. My friend, Neelam, will be keeping an eye on everything when I'm gone. I know its short notice…but is it enough time to add her to Yoga Tree and train her to use it?”

My response: "Adding her is easy. About the training, let her just play with it. She’ll be able to figure it out. Otherwise I'll guide her."

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Dr.Prashant's dream - Part 3/3

One of Dr.Prashant’s concern was this:

"Yoga is a very personal experience. Each student is different. Their needs are different. So, its important for us to maintain a personal touch with each of our customers."

How could Yoga Tree help him grow his business, while ensuring that each student still got personal attention?

Not only was his request a great way to delight and retain his customers, but there are two other significant points to be noted here.

  • It costs 8 times more to hire a new customer, than to retain an existing one

  • Every customer that you retain for the long term, is a huge opportunity to get *referral customers*.

Learn how Yoga Tree is helping Prashant delight and retain his customers by giving them the personal attention that they deserve.

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Dr.Prashant's dream - Part 2/3

As mentioned in the previous post, Dr.Prashant is a meticulous planner.

He was very clear what he expected from Yoga Tree. He told us:

"I spend a lot of time doing 2 things:

1. Answering calls from new customers - for telling them simple things like pricing and class schedules.

2. Following-up with customers for payment. Including all additional unpaid classes that were taken.

I want both of the above to be automatic. For both group classes and personal classes."

Basically Dr.Prashant needed two things: More time and better cash-flow for expanding his business.

Read on to learn Yoga Tree helped him achieve that.

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Dr.Prashant's dream - Part 1/3

Dr.Prashant's dream is to build India's largest yoga center chain. You would have wondered how he would do it - if you'd met him 2 years ago. He had less than 50 students at that time.

But today, he has 19 locations, 20 yoga teachers and more than 1000 members. Chaitanya Wellness, his yoga center, offers group classes, teacher's training and personal classes.

His secret? Hard work and a deep belief in himself.

And...Yoga Tree. We're proud to be their trusted software platform through this whole journey.

Prashant told us one thing clearly: "Yoga Tree should never slow me down. For example, I should be able to add new locations in less than 5 minutes."

Learn how Prashant's vision, careful planning and smart use of technology is helping him grow.

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Growing your yoga center - when there's a nation-wide chain nearby

This nation-wide chain will soon have 500 centers around India.

One of their yoga centers is in Jayanagar, Bangalore.

There's another yoga center 7 minutes away. Called Aayana Yoga. And Regeesh is the founder of Aayana.

Regeesh is the founder of Aayana Yoga. How does he grow Aayana Yoga, when there's competition from a large company?

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Yoga Trees

Yoga Trees

Welcome! We're celebrating yoga practice by making the world a greener place.

It's a simple idea. Each month, we'll plant one tree for each of the top 5 consistent practitioners in your yoga center.

That's 5 trees a month :).

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New Year Resolutions [Part 1]: Reaching out to Old Customers

"Get back into shape"

That's the most common New Year Resolution for many people. So, January is a great time to get new customers. But how exactly do you do that?

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Baburaj Raghavannair: The secret to bliss? Mastery, devotion and love

Life is always teaching us. Every challenge we face is a lesson. And it’s one lesson after another. Whatever the situation is, if we can face it, accept it, without complaining, life will start to “flow”. That is yoga.

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Tarunidhar [Part 2] - Diving deep into yoga and its philosophy

Take a dive deep into yoga with Tarun in this 2 hour long interview.

Tarun's 8 years of teaching experience speaks volumes.

We discussed a wide number of topics including:

- Yogs vs other exercise forms
- The importance of the breath in yoga
- The qualities of a great yoga teacher
- The ego and how yoga helps to work with it
- Various forms of yoga [traditional vs more modern forms]
- And more...

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Regeesh Vattakandy [Part 2]: Asana - an obstacle in the path of yoga

The body is the lowest aspect of our existence, and what we’re doing with asanas is to bring our awareness to the most “gross” part of our existence.

It is the duty of the yoga teacher to take the awareness away from the body to the non-physical.

The paradox of Hatha Yoga is that your asana practice can become an obstacle in the path of yoga itself.

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Regeesh Vattakandy: Battling depression - an inward journey to happiness through yoga

Regeesh is the founder and chief teacher at Aayana Yoga in Bangalore. Over the last 5 years, he's grown Aayana into a popular yoga center in South Bangalore.

In about 60 minutes, Regeesh takes us on an international ride spanning multiple life-changing experiences.

I came out of the interview inspired, with the hope that I can discover myself as well through my own yoga practice.

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Tarunidhar: Words failed him, but Yoga allowed him to express himself

This episode is special for two reasons:

  1. Our guest’s story is one that is super inspiring because of his courage and honesty.

  2. We got the audio of the full interview recorded! So, if you’d rather listen than read, this episode would be perfect

We discuss a bunch of interesting things in this interview including:

- Yoga teaching as a career choice

- Tarun’s journey with stammering

- The empathy in the yoga community

- The philosophy of yoga

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Sandeep Manur: fighting against odds and winning

The list of odds that Sandeep has overcome is daunting.

That includes an almost fatal injury when he was just 4 years old and dropping out of school before grade 10.

I came out of this interview more inspired and determined to achieve my own goals. And also more grateful for the opportunities that I have.

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Silky Agarwal: Keeping your dream alive

Silky is a yoga teacher and entrepreneur from Mumbai. She started The Yoga Mile about a year ago.

I interviewed Silky to get some insights into her yoga journey so far, why she started teaching yoga, why she opened up her own yoga center, why its called "The Yoga Mile", the challenges she faces and how she overcomes them.

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Launching the Good Karma Blog

We're so excited to launch our blog!

Our goal with this blog is to learn from and share perspectives from various people in the yoga community. We hope you can take away inspiration and ideas from these posts as well.

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